I noticed that 7-Eleven’s Jerky Aisle is getting bigger, now with its own home brand jerky alongside its range of Jack Link’s, Byron Bay Jerky Co and Nobby’s beef jerky. I think it’s great to see four different choices of jerky at 7-Eleven stores, but of these, I’d probably only buy the Byron Bay Jerky.

That being said, as a bit of a jerky reviewer, I guess I have to try the new 7 Eleven range. Or at least, the Teriyaki flavour.

7 Eleven Australian Beef Jerky Teriyaki Review

The first thing that comes to mind when opening this is that it appears to look exactly like Jack Link’s jerky, a processed meat product with the flavour mixed into it, as opposed to real strips of steak used by premium brands like Jerky Co, Original Beef Chief, and 3099 Jerky.

I would not be surprised if this is just repackaged Jack Link’s used under license by 7-Eleven, like a lot of home brand products are at supermarkets. Another clue that this is probably just Jack Link’s in disguise is that it says “Made in New Zealand” on the back. From memory, Jack Link’s is also made there. Something seems weird about seeing Australian Beef as an ingredient, yet making it in New Zealand. It doesn’t scream “fresh” to me and would probably explain why it’s the processed style jerky that Jack Link’s is known for.

In terms of the flavour, this is very mild. I’d definitely go Teriyaki over plain any day, I didn’t even bother trying the plain one. It’s fine for what it is.

Verdict

Since I’m pretty sure this is just Jack Link’s repackaged, I definitely recommend this over Jack Link’s – $5.50 for 45g vs $8 for 45g of what is probably the same thing – just makes sense. Overall, though, if I were buying jerky at 7-Eleven, I’d get the Byron Bay Jerky instead.