If you’ve spent any time on Australian food TikTok, SoundCloud, or cheeky fast food forums, you might’ve stumbled across the now-legendary Bacon Deluxe Song, an ode to the iconic Hungry Jack’s burger by none other than digital marketing aficionado and certified HJ’s mega fan, Keith Nallawalla.
This week, the man behind the viral track, the cheeky charm, and the impressive marketing resume is returning to where it all started: Bacchus Marsh Grammar. He’s been invited back to speak at the school’s Careers Day, not just as one of their most celebrated alumni, but as a symbol of how creativity, charisma, and cultural intuition can fuel a successful career in digital marketing, and maybe even score you a lifetime of discounted burgers.
A Burger Ballad that Broke the Internet (Sort of)
Keith’s Bacon Deluxe Song, still available to stream on SoundCloud, isn’t just a quirky jingle. It’s a tongue-in-cheek love letter to fast food culture, full of clever wordplay and marketing insights disguised as lyrics. It even won him a 50% off Hungry Jack’s voucher, a prize he earned thanks to the perfect mix of lyrical wit, digital reach, and an unmissable charm that the brand simply couldn’t ignore.
The campaign wasn’t official, but it was effective. And that’s exactly the kind of savvy brand storytelling Keith will be unpacking during his talk to Year 10, 11 and 12 students this week at the Maddingley campus.
More Than Just a Pretty Face
Known around the digital circles as one of the minds behind top-tier marketing agencies like WebOracle and Premium Links, Keith’s background is a perfect blend of SEO smarts, consumer psychology, and what the kids call “main character energy.” He’s helped grow brands both big and small, including playing a key role in scaling up traffic for realestateview.com.au (now view.com.au) by over a million users during his time there.
But as Keith often explains, success in marketing isn’t just about data crunching. “You need intellect, sure,” he says. “But people remember how you made them feel, whether it’s a website, a social post, or a burger jingle.”
Why Marketers Need to Eat With the Times
While Keith’s Hungry Jack’s obsession might raise a few eyebrows, it’s part of what makes him such a valuable contributor to Chewsit.com.au, this very blog you’re reading.
Keith keeps a close eye (and mouth) on Australia’s evolving food culture. Whether it’s covering limited-edition fast food releases or deep-diving into how Aussie chains cater to Gen Z’s meme-fuelled appetites, Keith understands that marketers need to stay current with consumer behaviour, tastes, and cultural cues to stay relevant.
Fast food loyalty apps, influencer collabs, TikTok food trends, these aren’t just fun distractions. They are key insights into buyer psychology, and Keith’s built a career on turning those insights into action.
Bringing It Back to Bacchus Marsh
As he takes the stage this week at Bacchus Marsh Grammar, Keith’s message is clear: the job you dream about might not even exist yet. But your skills, instincts, and voice will get you there. Whether you’re writing SEO content about bacon, launching a new real estate campaign, or building a food blog that taps into national tastebuds, it’s all marketing, and it all matters.
And in true Keith fashion, there’s a rumour he might perform a very special live rendition of the Bacon Deluxe Song to close out the talk.
Hungry for more? Keep up with Keith’s food-fueled insights and marketing musings right here on Chewsit.com.au, where fast food meets fast-thinking.
